Technology, savings and a World Cup match at Cloud & Goals Night with IBM Apptio
Cloud & Goals Night, co-organized with IBM and INGRAM MICRO, brought together C-Level executives in an exclusive dinner format with high-level strategic conversation.
The agenda opened with Gonzalo Márquez, CRO at Caleidos, who shared the market context and the data behind the urgency of FinOps in organizations. Angie Alemán, FinOps Apptio Account Manager at IBM, and César Zapata, Apptio Technical Specialist LATAM, ran a live demo of IBM Apptio, showing how organizations can visualize and optimize cloud spend from a single pane.
Three numbers that anchored the conversation:
Gonzalo Márquez opened the session with relevant figures:
• 27–32% of global cloud spend is not generating returns for the business • 42% of virtual machines run at less than 10% capacity — powered on, billed every month and creating zero real value • Without a formal FinOps program, inefficiency can scale to 35–40%
The thesis is straightforward: the savings are in what you are already paying for and not using.
The evening's bonus: the World Cup ⚽ After the presentations, the event had a special closing. At 9:00 PM we all stayed to watch Mexico vs. South Korea in the FIFA World Cup 2026 — the perfect combination of cloud strategy and World Cup excitement.
Want to know how much you could be recovering? Write to us at hola@caleidos.pe
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